Granular’s products are derived from stevia (stevia rebaudiana), a plant native to Paraguay. The sweetness that can be extracted from stevia has no calories and can be used as a sugar replacement in almost all food and beverage products. Beneficial to those who wish to reduce sugar intake and diabetics, its primary use is as a sweetener to enhance the palatability of food and drinks.
Although today China is the world’s largest producer of stevia, Granular has prioritised investing in Paraguay by setting up smallholder plantations and a state-of-the-art refinery in the department of Caaguazú. Advance Consulting’s involvement includes finance acquisition and fostering alliances with strategic partners. For more information on Granular, see www.realstevia.com.