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Fair trade, organic fruit puree from Madagascar

MPE Cleaning fruits for pineapple juice productionIn May 2017, Mr Solonandrasana Olivier Mahafaly, Prime Minister of Madagascar, and Mr Chabani Nourdine, Minister of Industry and Private Sector Development, officially inaugurated the new fruit processing facility of Madagascar Premium Exotica SA (MPE), a daughter company of the Scrimad Group. The organic fruit juices and purees produced by MPE are currently exported mainly to partner Ethiquable in France. Watch this video centred around the lychee season 2016-2017.

Madagascar Premium Exotica was established in 2014 by partners Scrimad and Ethiquable , in response to the growing demand for fruit ingredients. The Scrimad Group is specialized in the export of fresh fruits, spices and fruit ingredients from Madagascar. Ethiquable is a French cooperative specialized in organic and fairtrade products, representing 30% of the French market.

The new fruit processing facility  is based in Antananarivo, and currently processes at least six fruit varieties for export. MPE trains supplying farmers in better cultivation and harvesting practices to increase the quantity and quality of their fruit harvest.  The company currently employs 21 people year-round. In addition, MPE provides employment to 70 casual staff during peak season and 25 during low season. Over 850 smallholders supply fruit to the processing facility. MPE obtained fair trade, GlobalGAP and organic certification for the fruit puree supply chain in Madagascar.

The project is supported with a grant from the PSI programme of the Dutch government. Advance Consulting assisted the project partners with their application for the grant and project management.

MPE visitors at fruit processing areaMPE Pineapple puree production