Gideon is a Business Consultant at Advance Consulting based in Nairobi. He focuses on acquiring commercial financing (equity and loans) for innovative start-ups across sectors, as well as established businesses in the agri-food and renewable energy sectors.


He brings experience in financial modelling and analysis, strategic advisory, and preparing investment rounds for clients ranging from early-stage start-ups to $100+MM companies across the US, Europe, East Africa, and South Asia. Previously, Gideon co-founded and led the operations of a rural distribution company in Odisha, India, which was successfully funded by UK & US investors and won numerous awards.


Gideon holds an MSc in Economics for Development from the University of Oxford and a BSc in Economics, Management, and Finance from Bocconi University in Milan, Italy. He is fluent in English and German.

Gideon Laux

Business Consultant

+31 (0)318 67 27 00