Perminus is our Associate based in Kenya. He has worked in the marketing and corporate communication space for over 10 years. He has supported many small and medium enterprises in the agribusiness space in Kenya as well as Ethiopia, Tanzania, Rwanda, Malawi and Uganda. His expertise includes corporate communication planning, branding strategy, market feasibility studies, stakeholder engagement and business plan development. Perminus has previously been contracted by the Centre for Development Innovation department of Wageningen University and Research (WUR) to support several agribusiness firms in six countries in Africa with training and capacity building on branding strategy and corporate communication.
From his experience and understanding of the local business dynamics, Perminus has built strong links with key players in the East African business space. He is also a member of several industry and sectoral forums and associations, from both private and public sectors.