Willem is a senior agronomist with 25+ years of experience in horticulture and horticulture export trade. Willem is specialized in the cultivation of (greenhouse) vegetables and flowers, for which he has set up and managed significant cultivation units and teams in several countries in the Middle East, Asia, Africa and Europe. Over the years he has also gained an impressive network in the international horticulture trade sector, enabling him to steer production to meet market demands.


Willem joined Advance Consulting in 2019 as a senior cultivation specialist. He spends most of his time in Jordan where he leads the design of the pilot activities of our project ‘Inclusive Horticulture Value Chains – Jordan’. He provides market-oriented cultivation advice to SME horticulture farmers and their farm mangers across Jordan’s key production regions.

Willem Hendriks

Senior Agricultural Advisor