Horticulture is a priority sector for Ethiopia’s agricultural production and export growth. Enterprise Partners (EP), a social enterprise facilitating market development in Ethiopia, has requested Advance Consulting to provide technical assistance in reviewing its horticulture strategy and bringing it to a next level.


Enterprise Partners (EP), established in 2013, aims to create 45.000 jobs and to increase the income of 65.000 households. EP takes a Making Markets Work for the Poor (M4P) approach and works in three priority sectors of the Government of Ethiopia: horticulture, cotton and leather. The enterprise is funded by DFID.


Advance Consulting reviewed EP's horticulture strategy and advised on its further development. During 2017 and 2018, Advance Consulting provides in-depth technical assistance to Enterprise Partners on:


  • A thorough review of the EP Horticulture Program, assessment of sector trends and opportunities as well as the formulation of strategic directions for the coming years;

  • The identification of new interventions and partnerships that can propel horticulture exports from Ethiopia to end-markets such as Djibouti, the Middle East and Europe;

  • Mobilizing private sector partners and establishing partnerships around high-potential business cases for exports in a variety of horticulture sub-sectors and horticulture development hubs;

  • Building capacity of the Ethiopian Horticulture Producer Exporters Association (EHPEA) with regards to scoping market potential and providing up-to-date market information to prospective exporters;

  • Assisting the EP team in the implementation and monitoring of new interventions, helping EP to steer towards success and reach the envisioned development impacts.


Please contact Lisette Zewuster if you would like more information about this project or similar examples of Technical Assistance provided by Advance Consulting.

Project location





Enterprise Partners